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Most Brands Feel Better In Person
We think that's a problem.
Taste. Atmosphere. Character. Most brands are built through years of decisions in the real world. Yet when they move online, much of what made them special disappears. We exist to make sure it doesn't.

Latest Projects

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Signals

Hope needs a horizon. We built the brand, identity and platform for Signals' kidney-health media and research.

Sallem

Delivery should feel like a celebration. We gave Sallem's AI-powered app a playful, nostalgic identity.

Unmirror® partners with innovative companies to create impactful, future-ready brands. We collaborate with visionary teams and design-led companies that require support in company positioning, category definition, and brand expression to unify their team, drive growth, and amplify brand influence

Your journey is short because ours was long.

Blown away by what the UNMIRROR team can do.

If you need branding or web design work, don't look anywhere else.

Tim FitzpatrickFounder, Signals Group
For Brands Built With Intention
Not for everyone. Deliberately.
We're not interested in making brands look modern. We're interested in making them unmistakably themselves. If that matters to you, we should talk.
We're selective. You should be too.
A simple core; quality over quantity
353 Lexington Avenue, 4th FloorNew York—USA
©22—26