Ikona
Ikona
Ikona
Ikona
Ikona
Ikona
Ikona
Ikona
Ikona
Ikona
IKONA – Immersive Healthcare Education Platform
IKONA – Immersive Healthcare Education Platform
Creative Direction UI/UX Design Development
Creative Direction
UI/UX Design
Development
IKONA is a groundbreaking healthcare platform that uses immersive technologies like Virtual Reality (VR) to educate patients, healthcare providers, and organizations about kidney health, treatment pathways, and shared decision-making. By transforming traditional health education into engaging, interactive experiences, IKONA empowers users to better understand complex medical information, reduce anxiety, and make more informed choices.
IKONA is a groundbreaking healthcare platform that uses immersive technologies like Virtual Reality (VR) to educate patients, healthcare providers, and organizations about kidney health, treatment pathways, and shared decision-making. By transforming traditional health education into engaging, interactive experiences, IKONA empowers users to better understand complex medical information, reduce anxiety, and make more informed choices.
Our goal was to design and develop a website that not only showcases IKONA's unique services but also builds trust and empowers users through clarity, simplicity, and interactivity.
Our goal was to design and develop a website that not only showcases IKONA's unique services but also builds trust and empowers users through clarity, simplicity, and interactivity.
Designing the VR Experience with Empathy and Clarity
Designing the VR Experience with Empathy and Clarity
We approached the VR experience design with a deep understanding of the emotional journey patients go through. Our goal wasn’t just to create a visually engaging simulation — it was to build an environment that reduces stress, builds confidence, and guides users through complex medical topics with empathy and ease.
We approached the VR experience design with a deep understanding of the emotional journey patients go through. Our goal wasn’t just to create a visually engaging simulation — it was to build an environment that reduces stress, builds confidence, and guides users through complex medical topics with empathy and ease.
Using scroll-based animations, we introduced a transition from anxiety and confusion to clarity and empowerment — visually representing the shift users experience when interacting with IKONA's immersive content. Every interaction, color, and transition was intentionally designed to feel supportive, human, and calming, while staying aligned with the brand’s values of innovation and care.
Using scroll-based animations, we introduced a transition from anxiety and confusion to clarity and empowerment — visually representing the shift users experience when interacting with IKONA's immersive content. Every interaction, color, and transition was intentionally designed to feel supportive, human, and calming, while staying aligned with the brand’s values of innovation and care.
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Color with Purpose
Color with Purpose
Color was carefully chosen to support the emotional journey within the VR experience. We used soft whites to create a sense of openness and calm, paired with a deep, vibrant blue that brings a feeling of trust and innovation.
Color was carefully chosen to support the emotional journey within the VR experience. We used soft whites to create a sense of openness and calm, paired with a deep, vibrant blue that brings a feeling of trust and innovation.
As users move through the experience, the colors gently shift from muted, subdued tones to brighter and more hopeful shades. This smooth transition reflects the emotional shift from confusion to clarity, helping users feel more confident and supported throughout their journey.
As users move through the experience, the colors gently shift from muted, subdued tones to brighter and more hopeful shades. This smooth transition reflects the emotional shift from confusion to clarity, helping users feel more confident and supported throughout their journey.
