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Ikona
Escape shouldn't feel clinical. For Ikona Health, VR isn't just a distraction during dialysis, it's a portal to somewhere better. Their redesign sheds the sterile, intimidating aesthetic typical of medical technology and replaces it with something warmer, more human, and undeniably premium. Through modern visuals and an elevated brand presence, the experience shifts from enduring treatment to reclaiming moments of peace and possibility. Every touchpoint reinforces that this isn't just another medical device. It's the kind of innovation that makes patients feel seen, not just treated, positioning Ikona as the definitive choice in therapeutic VR.
What we did
- UI/UX
- Development
- Brand Strategy
- Visual identity
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